UNDERSTANDING MEDIA CONSUMPTION PATTERNS THESE DAYS

Understanding media consumption patterns these days

Understanding media consumption patterns these days

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What are some of the ways smartphones have changed the way we take in media? - keep reading to learn more.

In recent years, with the growth of digital content, the way in which individuals consume media has changed substantially. For several years, traditional tv was the primary source of home entertainment for most people. However, from the development of internet streaming platforms, many audiences are turning away from scheduled tv, especially among younger people. Rather, international media content analysis shows that more people are buying memberships to streaming services, which strongly evidences the switch in audience consumption habits. These options are popular for permitting individuals to enjoy the shows and movies they want, any time they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the appeal of streaming services as a popular media consumption habit among audiences today. These modifications demonstrate the move towards user-controlled viewing interests in the sector.

In the current digital age, mobile phones have come to be one of the most popular instruments that individuals are using to watch videos and gain access to media. These days, many social media networks are providing unlimited feeds of short, fast-paced videos, that are growing in popularity among smart device users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, showing that short form media is among the fastest growing media trends today. These platforms enable users to see a collection of customised material and react immediately, making these videos a lot more appealing and addictive than conventional media. Short form videos are also being used more frequently for news and educational functions, not just for home entertainment. Consequently, this trend is changing the way individuals are proactively seeking for and counting on to get information, in a much faster, much shorter and more accessible format.

With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the increase of internet streaming platforms and short form media content, the method by which people are getting their news is also changing. People are significantly turning towards internet news sources, instead of watching television, to discover the latest worldly affairs. However, simultaneously, due to a constant flow of information, individuals are coming to be overwhelmed by huge amounts of content. In response to this, news groups are re-engaging audiences by making short form content that is clearer website and much easier to observe. These days it is common to find news channels that have mass followings on social media channels. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this method has been essential for providing people with trusted and authenticated news sources, in a style they can easily interact with.

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